Working as a media professional can have its own unique challenges and opportunities. One of the most exciting aspects of being a PR professional to me personally is being in touch with the latest developments taking place, socially, politically and financially.
I can recount several incidents in the recent past when I have had access to 'priviliged' information simply because of the circles that i am connected to. Journalists, writers, business leaders are some people we interact with on a daily basis. Our daily feed consists of consuming over 5 newspapers on a regular basis, writing articles, press releases, opinion pieces and much more arguing, persuasing, selling ideas, shaping opinion.
As an employee of a semi-government PR agency, i do feel happy that we are so close to the 'centres of power'. proximity to the government in the Middle East also means access to invaluable information, contacts which can give one a deep insight into the way the city or generally the country is developing.
How does one make use of this access ? What are the responsibilities that come with having so much information at one's disposal ? How does one NOT mis-use it ?
Information is power in today's society. One can always use this information to gain an edge over others, professionally or personally. If done within the bounds of ethics and a moral framework, it is ok. But if done unscrupulously and with a malicious intent, this can be the worst abuse of information and access.
These are some issues that one needs to think through.
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