When there is too much noise, it would perhaps help to whisper !

Insight of the week : When there is too much noise, perhaps it would help to whisper- rather than shout.

Counter-intuitive ? Well, this one is common-sensical.

With a cluttered market ( think of the corporate world, the political arena or even your own personal life)- With so many people competing for your time, attention and money, who do you really listen to ? The one who is shouting at the top of his/her voice, or someone who is thoughtful, close to you and who is not "hard-selling" you ?

Whispering has never been as important as today's hyper-connected world.

Get close to someone, get their attention and tell them what you want to - with sincerity and clarity.

And chances are - they will listen.

Good luck and have a great week ahead.