Consider any significant piece of communication you may have noticed in the last one week. Be it a TV ad, a print commercial or even something you heard word of mouth. I would not be surprised if this was a piece of communication which appealed to your emotions very strongly.
Communications based entirely on reason, facts, data is boring. When one feels a tug of emotions, one is able to relate to it; empathise with this bit of communication and hence it appeals to us.
Does it mean we must base all communications on high-emotional appeal ? Perhaps yes and no. Yes to the extent that one does not over-do it. No, to the extent that too much emotion can also dampen the effect if one is communicating a serious issue - for example homelessness or cancer research. Facts need to be placed side by side with emotions and one needs to look at the right balance.
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